Five Seconds of Summer’s first ever fan-based ‘convention’ was a two day event in Tinseltown in November, appropriately entitled ‘DerpCon’. It saw Universal International work with more than 50 media partners – including radio, press and TV – in over 30 countries reaching a combined audience of more than 100 million.
For the blockbuster event, Two Foot Four had to organise a complex shoot that took in 5SOS’ 17,500 seater gig at The Forum on day one. This was followed by a full day on the ‘New York’ set at Paramount Studios, where 150 fans and friends got to meet and be entertained by their idols.
Within hours of the event, Two Foot Four was required to deliver both a three-minute TV broadcast-quality sizzle reel for general release plus a wide selection of clips for use by broadcasters. Media partners included music channel Vh1 in India, which has a 70 million audience reach, TV channel M6 in France, Mezamashi TV in Japan and MYX, the number one music channel in the Philippines.
“This was a major undertaking both in terms of the complexity of the shoot across different locations in LA including on the Paramount lot, where crew needed to move fast to be in the right place at the right time, and delivery of footage which needed to be rapid and in high volume,” explained Mark. “Broadcasters and other media want fast turnaround, relevant, high quality footage, which was made easier thanks to working with post house The Farm in LA.”